Market Areas > Practice Management > Twitter for Lawyers

Twitter for Lawyers: How to Grow Your Network and Build New Business

Course Description:

The Twitter community, or “Twitosphere” as it's known, is drawing in a steady stream of attorneys who are networking with peers, posting industry news and drumming up new business.

In fact, according to Kevin O'Keefe, chief executive of LexBlog, Twitter is the single biggest branding tool he’s ever used because it allows lawyers to network on steroids, making it a far more efficient tool than joining a country club and playing golf.

Find out how to you too can utilize this increasingly popular networking tool in this comprehensive CCM audio / web event.  You’ll learn the basic and advanced tools for making Twitter a powerful resource for:

• growing your network,
• marketing you and your practice, and ultimately
• building new business. 

During this interactive 90-minute session, you’ll also learn how to:

• Use Twitter as a rich real time resource that can save you time and increase productivity
• Take advantage of all the applications and tools that augment your Twitter practice as a powerful networking resource
• Utilize Twitter to get noticed, extend your thought leadership and networking potential

Plus, in this practical session focused on the latest tools that are emerging for Twitter, you’ll also learn:

• How to apply the lingo and rules of good Twitter etiquette
• What Twellow, Twitterific and Tweetdeck mean and how to use them as powerful tools
• Tips on how to not to waste time, and maintain Twitter as a smart resource
• How to use Twitter as a powerful networking engine
• Who to follow in the legal field, and legal specific resources on Twitter
• How to grow the following you want
• Examples of attorneys who practice good Tweeting and smart feeds
• How to use Twitter to see how your brand, work or firm is being expressed and perceived
• Key techniques to read between the lines in other Tweets and how to Tweet smart
• Best practices to find and learn about potential employees, partners and competitors

Featured Faculty

Dave Evans, Social Media Strategist and co-founder, Digital Voodoo

"If I couldn't interrupt you, how would I reach you?" That's the question Davestarts with as a social media strategist focused on marketing and the impact of the Social Web on businesses.

Dave is the author of “Social Media Marketing: An Hour a Day,” a practical, hands-on guide to the implementation and measurement of social media as part of an integrated marketing program. Building on the approach he outlines in his book, Dave listens to what a client's business communications needs are and then evaluates current operations, marketing, and management processes. Working alongside his clients, Dave develops an effective, measured approach to the use of social media and the achievement of organizational and business goals.

George Murphy, Web Marketing Manager, Foster Web Marketing

George Murphy is currently in charge of content development, search engine optimization, search engine marketing, blog development, and social media marketing for over 140 attorneys at Foster Web Marketing, a leading web design and Internet marketing firm for attorneys and small law firms which offers a custom content management system built specifically for attorneys (DSS) that allows clients to add website content and video easily and effectively.

George came on board with Foster Web Marketing in 2008 and implemented new search engine optimization policies and methods that resulted in a dramatic increase in Foster Web Marketing clients' website traffic, leads, and viability. He implemented a new legal blog offering to clients which Foster Web Marketing is currently expanding, as well as a program dedicated to training attorneys on the benefits of social media sites such as Twitter, Facebook, LinkedIn, and Avvo.

Chris Moander, Associate Attorney in Milwaukee, WI, Dahlberg Przybyla Law LLC

Chris Moander is an associate attorney in Milwaukee, WI for Dahlberg Przybyla Law LLC. and advises small businesses on legal and business lifecycle issues. Due to his array of business experience prior to entering the legal field, including machinist, arborist and corporate accountant.  Chris has a "boots-on-the-ground" understanding of how small businesses operate and what they require to thrive. Technology has a special place in his heart and he enjoys finding new ways to use tech in his professional and personal life.  Chris will share how his knowledge of Twitter as a firm practicing attorney, enhances his professional life.

Grant Griffiths, Founder and President, G2 Web Media

Grant Griffiths is the founder and president of G2 Web Media, and has been blogging since 2004. He was first using a blog to promote and market his family law practice.  Now he works with lawyers and other small businesses, designing and coaching them on how to use blogs, Twitter and other social media tools to promote their firms, practices within a firm or businesses.  A large part of what Grant does with his clients is help them implement social media into their marketing plan. And this is where twitter comes in.  Grant believes Twitter can be a valuable marketing tool if used properly with a firms overall marketing plan.  He started twittering in May of 2007 and created plans and programs on how social media can work hand in hand with blogging. In March of 2008, Grant became very active on Twitter and has discovered just exactly how much Twitter can be used to promote a firm’s practice and other marketing efforts.

MONEY-BACK GUARANTEE:

Pricing:

Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

CLE:

CCM provides audio conference attendees with CLE credit processing services. To expedite CCM processing your CLE request, please complete and submit the evaluation form available from CCM at the conclusion of the audio conference. It will be necessary to enter the following information: name of each attorney requesting CLEs with full contact information, including e-mail address, bar number, and the state in which the attorney wants credits. Each attorney requesting credits must submit an evaluation.

Please be advised CCM audio conferences are subject to approval from each CLE issuing organization and approval is not guaranteed (state bar associations in Delaware, Indiana, Kansas, Ohio, and Pennsylvania do not grant CLE credits for audio conferences). The approval process takes approximately 6 - 8 weeks for most organizations but can take as long as 3 - 4 months. You will be notified via e-mail with the final status of your CLE application.

Any person applying for CLE credits must attend the audio conference from start to finish (attendance will be taken for compliance reasons). Requests for CLE credits must be received no later than two weeks following the conclusion of the audio conference or live conference. CLE credits are not available for CD recordings.

If you have any questions regarding CLE credits, contact Jill Adler at 631.368.2082 x 21 or jill.adler@meeting-matters.com.

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.