Market Areas > Practice Management > Strategic Planning

Law Firm Strategic Planning: Improve Profitability, Secure Competitive Advantage    

Course Description:

Why do so many firms fail at implementing an effective strategic plan?

According to the 2007 Law Firm Economic Survey, 74 percent of responding firms don’t even have a written strategic plan in place.  Yet, 89 percent of those firms that did believed that a strategic plan had either some connection or a strong connection to improving firm profitability.

The days of growing faster and making more money than you thought were possible are long gone.  Uncertainty, competition, and the realities of business risk have become accepted constants in law firms today.  

Savvy firms that recognize the importance of common direction, commitment, and values understand that utilizing the strategic planning process is essential to effectively compete and secure a sustained competitive advantage in terms of service delivery, pricing, communications, and more.       

Discover how your firm can achieve its long term goals in this critical CCM audio conference.  Find out how to develop a plan that 1) accurately reflects the culture of your firm, 2) takes into account your firm’s strengths and weaknesses, and 3) provides an analysis of how well your firm is delivering on client expectations — and how it can improve upon them. 

In just 75 minutes, you’ll also learn:

• The key elements in developing a strategic plan — what it is, how to start and how to measure success
• Top techniques, models and differentiators that will make your firm stand out from the competition
• Best practice strategies to market and communicate the plan to support the firm’s vision, recruit great attorneys and retain key talent
• Key challenges facing the sheppards of the strategic plan
• Why you need a strategic plan now and how to keep it organic despite the long term vision
• Plus – case studies of firms who are now realizing their vision

Featured Faculty:

Jeff Coburn, Managing Director, Coburn Consulting

Jeff has been a management consultant to the legal industry since 1985. Jeff was formerly a member of the Law Firm Consulting Group of Arthur Andersen LLP, where he advised law firms in the areas of strategic planning, practice group planning and management, organization and governance, marketing and practice development, and mergers and acquisitions. He is a frequent author on legal planning and management topics for numerous legal and business periodicals including The ABA Journal, The American Lawyer, The National Law Journal, Legal Management, Legal Times, Lawyers’ Weekly, The Boston Business Journal, and Crain’s New York Business. For the past five years, he has been a member of the editorial board of the ALA’s national publication, Legal Management. He has also been a frequent speaker at legal industry conferences including the Association of Legal Administrators, the Legal Marketing Association, and various state bar associations. Jeff is a graduate of the University of Wisconsin and the Harvard Business School.

MONEY-BACK GUARANTEE:

Pricing:

Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

CLE:

CCM provides audio conference attendees with CLE credit processing services. To expedite CCM processing your CLE request, please complete and submit the evaluation form available from CCM at the conclusion of the audio conference. It will be necessary to enter the following information: name of each attorney requesting CLEs with full contact information, including e-mail address, bar number, and the state in which the attorney wants credits. Each attorney requesting credits must submit an evaluation.

Please be advised CCM audio conferences are subject to approval from each CLE issuing organization and approval is not guaranteed (state bar associations in Delaware, Indiana, Kansas, Ohio, and Pennsylvania do not grant CLE credits for audio conferences). The approval process takes approximately 6 - 8 weeks for most organizations but can take as long as 3 - 4 months. You will be notified via e-mail with the final status of your CLE application.

Any person applying for CLE credits must attend the audio conference from start to finish (attendance will be taken for compliance reasons). Requests for CLE credits must be received no later than two weeks following the conclusion of the audio conference or live conference. CLE credits are not available for CD recordings.

If you have any questions regarding CLE credits, contact Jill Adler at 631.368.2082 x 21 or jill.adler@meeting-matters.com.

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.