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Social Networking, Lawyers, and Ethics: Minimizing the Risk, Maximizing the Benefits


Course Description:

As social networking sites like LinkedIn, Twitter, Facebook, and YouTube become increasingly more popular among lawyers, judges, support staff and clients, lawyers need to be mindful about some of the serious ethical considerations involved with building a social media presence. 

In this comprehensive audio conference, you will find out how to use social media as an effective business development tool while also maintaining your professionalism and adhering to the ethics rules pertaining to confidentiality, privacy and advertising. 

Key Topics Include:

  • When state bar advertising rules apply to online profiles
  • How websites and legal blogs are different under state bar rules
  • How rules differ for social networking sites specifically focused on the legal community
  • Ethical implications of designating yourself as a specialist or expert on LinkedIn.
  • How to avoid an unintentional breach client confidentiality.
  • Why making reciprocal recommendations online is a no-no
  • ABA Model Rule 3.3 and how Facebook status update can get you in trouble
  • When YouTube videos are considered advertising and subject to those rules
  • New Gmail and GoogleBuzz privacy settings to be aware

FFeatured Faculty:

Kevin O'Keefe, CEO, LexBlog, Inc

Kevin O'Keefe's Real Lawyers Have Blogs is a leading source of information on the use of blogs and social media for law firm marketing.

Kevin, CEO of LexBlog, Inc., was a trial lawyer for 17 years. Practicing law in rural Wisconsin, he successfully marketed his own law firm on the Internet in a such a positive way that USA Today said "If O'Keefe isn't careful, he may wind up giving lawyers a good name.

Prior to LexBlog, Kevin founded Prairielaw.com, an online law community for consumers and small businesspeople. Later acquired by LexisNexis, Prairielaw.com was incorporated into Martindale-Hubbell's lawyers.com. Kevin then served as a VP of Business Development of LexisNexis' Martindale-Hubbell.

While Kevin practiced law, he was a sustaining member of the Association of Trial Lawyers of America and a board member of his state's trial lawyers association.

MONEY-BACK GUARANTEE:

We're so confident you'll get what you want out of this conference that we'll refund every penny if you're not completely satisfied. No questions asked! It's 100% risk-free!

Pricing:

Item
CCm Preferred Customer Price
CD and Event Materials
$395.00

Unable to Attend? Order the CD!

Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.

Featured Faculty

Money-Back Guarantee

Pricing

 

 

 

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