Market Areas > Practice Management > LinkedIn

LinkedIn for Lawyers: Maximizing this Business Building Tool

Course Description:

LinkedIn is the largest and fastest growing professional social network on the Web today. In fact, it took a mere nineteen days to grow from 1 million to 20 million members. 

To date, more than 250,000 attorneys are utilizing LinkedIn as one of the newest and most effective tools available to help build their books of business. 

Savvy firms that recognize how highly connected the millennial Generation Y is, are taking advantage of this very important asset of their young associates.  In fact, according to a recent LMA survey, “in any business, such as law, that depends on networks, referrals and relationships to generate revenue, it isn’t a stretch to say that when you hire someone today, you hire his or her network.”

So what’s in it for you?  LinkedIn has a multitude of networking opportunities, focused law groups and connection tools to make a lawyers life easier and more profitable.  Yet, like any development tool it does have its downside.  But if utilized correctly LinkedIn can become a very effective and efficient network-building tool for you and your firm.

In this 75-minute audio conference CCM’s expert faculty will show you how to get the most out of your LinkedIn membership.  You’ll learn how to use LinkedIn to:

• communicate with other firms and attorneys,
• collaborate, network, recruit and pursue educational opportunities, and
• help develop your book of business.

By the end of this indispensable session, you’ll also know how to:

• Build a connection base
• Add your firm’s profile to the mix
• Take advantage of the best configuration settings for lawyers and firms- public vs. private
• Optimize business building opportunities through LinkedIn
• Use LinkedIn for lawyer recruitment
• Determine which LinkedIn groups add value and why
• Utilize LinkedIn ‘answers’ and ‘virtual referrals’

Featured Faculty:

Roger P. Glovsky, Founder, Indigo Venture Law Offices

Roger P. Glovsky is the founder of Indigo Venture Law Offices, a business law firm based in Lexington, MA.  For over twenty years, Mr. Glovsky has provided legal counsel to entrepreneurs and high-tech businesses in matters such as business formation, financing, mergers & acquisitions, sales and distribution agreements, software and technology licensing, and other business-related matters.  He is an entrepreneurial attorney who has worked "in the trenches" as part of the executive management team for two venture-backed software companies.  He also worked in the corporate law department at two major Boston firms.  Mr. Glovsky is the founder of LEXpertise.com, a collaboration site for lawyers, and writes a blog called The Virtual Lawyer. 

Margaret Grisdela, President and Founder, Legal Expert Connections, Inc. (www.legalexpertconnections.com)

Law firm marketing consultant Margaret Grisdela has over 25 years of experience serving attorneys, accountants, investment banks and businesses with high quality information products and services designed to generate revenue. She is the 2008 Co-Chair of the Legal Marketing Association South Florida City Group, and 2005 President of the Florida Direct Marketing Association. She can be reached at mg@legalexpertconnections.com.

Ms. Grisdela is an "information strategist," which in today's Internet age means helping clients position their law firm or litigation support services to attract qualified clients. The firm's services include business development training, Internet marketing, rainmaking campaigns, by-lined article placement, PR, law firm brochures, speaking engagements, and more.

Author: Courting Your Clients: The Essential Guide to Legal Marketing (www.courtingyourclients.com)

Julie Meyer, Business Development Manager, Tactix Real Estate Advisors

Julie Meyer has assisted hundreds of services professionals including lawyers, accountants, consultants and academic agencies with increasing the effectiveness of their business development efforts.  She specializes in launching marketing departments and priority marketing initiatives including intensive business development training, client satisfaction surveys, client teams, electronic and social marketing, and client relations management systems (CRM).  Julie also regularly authors articles on timely practice development topics including social marketing.  She is also a member of the Delaware Valley Legal Marketing Group Steering Committee and can be reached at jmeyer@tactix.com. 

MONEY-BACK GUARANTEE:

Pricing:

Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

CLE:

CCM provides audio conference attendees with CLE credit processing services. To expedite CCM processing your CLE request, please complete and submit the evaluation form available from CCM at the conclusion of the audio conference. It will be necessary to enter the following information: name of each attorney requesting CLEs with full contact information, including e-mail address, bar number, and the state in which the attorney wants credits. Each attorney requesting credits must submit an evaluation.

Please be advised CCM audio conferences are subject to approval from each CLE issuing organization and approval is not guaranteed (state bar associations in Delaware, Indiana, Kansas, Ohio, and Pennsylvania do not grant CLE credits for audio conferences). The approval process takes approximately 6 - 8 weeks for most organizations but can take as long as 3 - 4 months. You will be notified via e-mail with the final status of your CLE application.

Any person applying for CLE credits must attend the audio conference from start to finish (attendance will be taken for compliance reasons). Requests for CLE credits must be received no later than two weeks following the conclusion of the audio conference or live conference. CLE credits are not available for CD recordings.

If you have any questions regarding CLE credits, contact Jill Adler at 631.368.2082 x 21 or jill.adler@meeting-matters.com.

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.