Market Areas > Practice Management > Practice Groups

Effective Law Firm Practice Group Planning and Management

Course Description:

Effective, service-driven, practice groups offer an enormous competitive advantage.  In fact, in the majority of financially and professionally successful law firms, practice groups are at the heart of strategic planning and are inherent to client development.

In today’s hyper-competitive legal marketplace, smart firms are increasingly embracing marketing strategies and tactics to help their practice groups make the most of business development opportunities.  They know their success depends on dynamic, well-managed practice groups that are structured for maximum effectiveness.

They also know loosely structured, weakly led, and ineffectively managed practice groups limit the firm’s range of alternative strategies, its client relationships, and its market potential.

Find out how your firm can maximize the potential of its practice groups in this must-attend audio conference.  During this 75-minute session, Managing Partners and law firm leaders will learn how critical practice group management techniques can:

• Position the firm to become more competitive,
• Cross-sell services more effectively,
• Serve your clients better, and
• Develop new business opportunities.

During this must-attend program, you will also learn:

• How to establish performance measures and criteria for evaluating practice group success
• Methods to manage and complete the often de-centralized planning effort for practice groups
• How practice groups can help to  build and expand client relationships
• Marketing strategies and tactics that enhance practice group efforts

Featured Faculty:

John W. Sterling, Partner, Smock Sterling

John Sterling is a Partner with and the co-founder of Smock • Sterling Strategic Management Consultants. He has over 25 years experience in the areas of strategic management and marketing. John has a depth of experience in and knowledge of the professional services industry and has developed expertise in several industries throughout his consulting career (including healthcare, metro newspapers, and consumer products).

John led the strategic planning for a client recently awarded the Richard Goodman Strategic Planning Award given to the process that most “approaches strategic planning in a way that directly increases the organization’s performance.”

Prior to joining Smock • Sterling, John was a Senior Consultant with Ernst & Young’s Great Lakes Strategic Management and Marketing Group and was a Senior Policy Analyst at The University of Illinois at Chicago.

John has a B.S. in Advertising, magna cum laude, from the University of Illinois - Urbana/Champaign and an M.B.A. with honors from the University of Illinois at Chicago with concentrations in Strategic Management and Marketing.

Eric A. Seeger, Senior Consultant, Altman Weil, Inc.

Eric A. Seeger is a Senior Consultant with Altman Weil, Inc. He works with large and small law firms in the areas of strategy formulation, practice group planning, merger search, merger assessment and organizational audit.

Mr. Seeger directs Altman Weil’s market research department. Over the years he has managed hundreds of strategic research projects for law firms and legal vendors.

Prior to joining Altman Weil, Mr. Seeger was an independent consultant to law firm and corporate executives. He served as strategic planning officer of an AmLaw 200 law firm for four years. Previously, he performed market analysis for a global manufacturer, holding leadership positions in the industry’s trade association, and served in budgeting and planning capacities for a major university.

He has published in numerous legalindustry publications, includingABA Law Practice, Of Counsel, Law Firm Partnership & Benefits Report and Pennsylvania Lawyer and has spoken for the Association of Legal Administrators and at law firm network events. He serves on the Editorial Board of industry newsletter, Law Firm Partnership & Benefits Report.

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Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.