Market Areas > Human Resources > Social Networks

Social Networks: How to Maximize Business Benefits and Limit Liability

Course Description:

The sheer size of the social networking universe is staggering.  In fact, LinkedIn’s membership reaches over 20 million, Twitter’s more than 17 million, Facebook over 30 million and MySpace over 100 million.

Social networking may sound fluffy, but it can translate into real benefits for your organization, including:

• Recruitment of top talent
• Onboarding / engagement
• Knowledge management
• Enhanced communications
• Virtual team support
• Viral marketing

Yet, despite the many business benefits associated with online networks there are legal risks, security issues, and employee productivity problems to contend with.

Find out how your organization can take advantage of this powerful online resource without exposing your employees or your organization to reputational, legal liability and security risks.

During this 75-minute audio conference, you'll learn:

• Best practices for utilizing online social networks
• Advantages of using social networking sites from within the workplace
• Legal implications associated with uncontrolled employee access to networking portals

By the end of this critical session, you’ll also know:

• How LinkedIn, MySpace, Facebook and Twitter work
• Key steps for creating a business presence on these sites
• How to craft a well thought-out recruiting plan (passive recruiting vs. active trolling)
• Do’s and Don’ts for reviewing/screening social network profiles
• Top mistakes businesses make on social networks and how to avoid them
• How to protect your company's interests without unduly limiting employee interactions
• What simple, effective steps your organization can take to limit liability

Featured Faculty:

Rob J. Thurston, President, HR Consulting Group, Inc

Rob Thurston is an intenational expert in Social Networks and has over 3,200,000 connections on LinkedIn (out of 30,000,000 total connections in the entire world on LinkedIn). He also has used the Internet to achieve top Google rankings on several Social Network sites internationally with a focus on Japan, Korea, Argentina, And India.

As a result- he has a personal business database of over 1,800,000 excutives.

J. Craig Williams, Founding Member, WLF | The Williams Lindberg Law Firm, PC®

The founding member of WLF | The Williams Lindberg Law Firm, PC,® Mr. Williams’ practice focuses in the areas of complex business litigation with emphasis on environmental, intellectual property, real estate, technology law and labor matters, and their respective insurance coverage and related tort issues. Mr. Williams also handles white-collar criminal matters in both securities and environmental areas. He is a Board Certified Civil Trial Advocate by the National Board of Trial Advocacy, an American Bar Association and California State Bar Approved Agency.

MONEY-BACK GUARANTEE:

We're so confident you'll get what you want out of this conference that we'll refund every penny if you're not completely satisfied. No questions asked! It's 100% risk-free!

Pricing:

Unable to Attend?  Order the CD!
Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

APPROVED FOR RECERTIFICATION CREDIT:

HRCI - Receive 1.5 recertification credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.