Market Areas > Human Resources > Generation Y

Step-by-Step Best Practices for Engaging, Developing & Managing Generation Y

Course Description:

Generation Y is the most high-maintenance workforce in history.  But, they do have the potential to be the highest performing if they’re managed correctly.    

Gen Y is the fastest-growing segment of the American labor force.  In fact, over the next few years, approximately 10 million will enter the U.S. workforce. 

However, engaging, developing, and managing this generation requires a whole new set of management skills and methods.  And what organizations need to realize is that what works on their older colleagues will not necessarily work for Gen Y. 

They generally thrive on fast-track careers, work-life balance, and positive feedback.  They also need boundaries and structure, special rewards, and they have to be taught how to manage themselves and how to be managed by others.

In this invaluable CCM audio conference, Bruce Tulgan, leading expert and best-selling author of Not Everyone Gets a Trophy: How to Manage Generation Y, will present key techniques and best practice strategies for engaging, developing and managing Generation Y in your workplace.

During this interactive session, you’ll also learn:

• Top 14 myths about Generation Y in the workplace
• Common misconceptions about Gen Y at work
• How Gen Y's values differ from those of  older co-workers
• Gen Y communication dos and don’ts
• Why and how to set appropriate technology boundaries for work ( intellectual property, Internet monitoring and the law)
• Positive and negative effects of Gen Y on organizational goals and productivity

By the end of this critical program, you’ll also know:

• Tips for keeping Gen Y engaged and productive
• How to make the “entitlement mentality” work for you
• Gen Y retention dos and don’ts
• Compensation: What Generation Y values more than cash
• Best practices for minimizing exposure to age discrimination claims brought on by intergenerational conflicts

Featured Faculty:

Bruce Tulgan, Author, “Not Everyone gets a Trophy: How to Manage Generation Y"

Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace and one of the leading experts on leadership and management. Bruce is a best-selling author, an adviser to business leaders all over the world, and a sought-after keynote speaker and management trainer.

Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the Army to the YMCA. He has been called "the new Tom Peters" by many who have seen him speak. In recent years, Bruce was named by Management Today as one of the few contemporary figures to stand out as a "management guru" and was included in a Financial Times listing of the world’s greatest management thinkers.

Bruce's newest book is NOT EVERYONE GETS A TROPHY: HOW TO MANAGE GENERATION Y (Jossey-Bass, March 2009). He is also the author of the recent best-seller IT'S OKAY TO BE THE BOSS (HarperCollins, 2007) and the classic MANAGING GENERATION X (W.W. Norton, 2000; first published in 1995). Bruce’s other books include WINNING THE TALENT WARS (W.W. Norton, 2001), which received widespread acclaim from Fortune 500 CEOs and business journalists; the best-seller FAST FEEDBACK (HRD Press, 1998); and MANAGING THE GENERATION MIX (HRD Press, 2006). Many of Bruce's works have been published around the world in foreign editions.

Bruce's writing has appeared in dozens of magazines and newspapers, including the Harvard Business Review, BusinessWeek, HR Magazine, the New York Times, the Los Angeles Times, and USA Today. As well, his work has been the subject of thousands of news stories around the world.

Before founding RainmakerThinking in 1993, Bruce practiced law at the Wall Street firm of Carter, Ledyard & Milburn. He graduated with high honors from Amherst College, received his law degree from the New York University School of Law, and is still a member of the Bar in Massachusetts and New York. Bruce continues his lifelong study of Okinawan Uechi Ryu Karate Do and holds a fourth degree black belt. He lives in New Haven, Connecticut with his wife Debby Applegate, Ph.D., who won the 2007 Pulitzer Prize for Biography for her book THE MOST FAMOUS MAN IN AMERICA: THE BIOGRAPHY OF HENRY WARD BEECHER (Doubleday, 2006).

MONEY-BACK GUARANTEE:

We're so confident you'll get what you want out of this conference that we'll refund every penny if you're not completely satisfied. No questions asked! It's 100% risk-free!

Pricing:

Unable to Attend?  Order the CD!
Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

APPROVED FOR RECERTIFICATION CREDIT:

HRCI - Receive 1.5 recertification credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.