Market Areas > Human Resources > Benefits of Benefits

Benefits of Benefits: Communicating the Value of Employee Benefits

Course Description:

Fact:  Most employees grossly underestimate the value of their benefits package.

Fact:  Employee benefits will only work to attract, retain and motivate staff, if your employees understand them and, crucially, value them.

Today’s HR or benefits manager faces an almost Herculean task of not only communicating benefit specifics to employees, but actually communicating the value of your benefits program. 

The current economic climate has forced organizations to reduce staff, freeze salaries, cut-back on benefits, and in some cases, decrease employee’s base pay.  Although nothing can completely erase the bad taste of a tabled bonus or merit increase, clearly communicating the value of your benefits program could help to increase job satisfaction and loyalty to the organization. 

Yet, navigating the benefits minefield can be frustrating and baffling for your employees. They’re easily confused by all of the literature, the plan’s content and coverage options. And for HR pros, communicating the value (and minutia) of the details is easier said than done.

In this comprehensive “how-to-do-it” audio conference, you will learn best practice techniques and key strategies to help you:

• Take the confusion out of communicating the value, options and benefits of your employee benefits program,
• Increase the value of every benefit to every employee,
• Package your benefits program in order to maximize understanding, retention, and use, and
• Harness social, mobile, and other new technologies to engage today's employees and their families.

During this interactive session, CCM’s expert faculty will also help you to:

• Identify what motivates the different elements of today's increasingly diverse audience
• Determine which Employee Communications Method(s) of delivery are right for your organization
• Use technology to take it to the next level: how technology can enhance the communication and engagement of employee benefits
• Measure the ROI on your Employee Communication Programs
• Apply performance metrics to monitor workers' engagement and the program's impact on your bottom line
• Use data-based insights to segment, market and promote the value of your benefits program

Featured Faculty:

Sean McNally, Communication Consultant, Principal

Sean is a senior communication strategist in our Lincolnshire, Illinois office. Sean works with organizations to develop goals for communication impact and craft communication strategies to increase understanding, build engagement, drive desired behaviors, manage transitions, and enable effective decision making.

He has extensive experience managing large communication projects and campaigns, and he has written print and electronic communication covering health care, retirement/financial planning, compensation, and change management. As a market leader, he works with clients to identify their communication needs and builds teams of consultants to meet those needs.

Sean has worked with Caterpillar, 3M, Chrysler, General Mills, Cargill, and Target Corporation.

Sean received a Master of Science in marketing communications from the Medill School of Journalism at Northwestern University. He also has a bachelor’s degree in American Culture and History from Northwestern.

Beth Boden, North America Communication Practice Leader, Managing Principal

Beth Boden is the leader of Hewitt’s North America Communication Consulting Practice. She is a managing principal and member of Hewitt’s Leadership Group and serves on the North America Consulting leadership team. Throughout her career, Beth has led consulting teams for a variety of clients, including McKessonCorporation, Eaton Corporation, Cardinal Health, Target Corporation, and FirstEnergy.

Beth is known for bringing innovation together with practical, measurable business results. Her teams have won numerous awards, including Hewitt’s Bravo Awards and recognition from Business Insurance magazine as well as the International Association of Business Communicators (IABC). Beth is a popular speaker and has presented with her clients at World at Work and other venues.

Beth has been with the firm since 1990. She joined Hewitt as a generalist, and throughout her career has served as the practice leader for the Cleveland and Minneapolis offices; the North American Solutions & Strategies Leader; and the North American Sales and Marketing Leader. Prior to joining Hewitt, she worked in magazine publishing and advertising. She received a B.A. in Journalism from Wayne State University where she was the recipient of the Donnelly Award as the outstanding female graduate in her class.

MONEY-BACK GUARANTEE:

We're so confident you'll get what you want out of this conference that we'll refund every penny if you're not completely satisfied. No questions asked! It's 100% risk-free!

Pricing:

Unable to Attend?  Order the CD!
Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

APPROVED FOR RECERTIFICATION CREDIT:

HRCI - Receive 1.5 recertification credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org. "The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit."

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.