Market Areas > General Management > Twitter for Business

A CCM "First Friday" event...

How to Use Twitter for Business

Course Description:

Tweeting, twittering tweople...what are these strange lisp inducing terms and why are business leaders, marketers and top-tier retailers paying close attention? 

Twitter, the social networking phenomenon, offers a myriad of business opportunities.  In fact, according to the State of the Twittersphere report, each day 5 to 10 thousand new people join Twitter. With current estimates of users topping at around 7 million — that’s a lot of opportunity.

Twitter is not just a fad.  In fact, some high-profile companies are generating revenue, strengthening their brand and improving their business with this zero-cost tool:

• Dell reported that its ‘Dell Outlet Twitter account’ earned them $1 million plus in revenue through sales alerts to consumers in 2008.
• JetBlue offers Twitter-based customer service (they even provide the customer support employee’s name currently on duty).
• HRBlock runs ask-and-answer sessions with their customers.
• Whole Foods Market asks what their clients like to read and watch, recommends new food podcasts and invites them to the company upcoming events.
• Zappos.com uses Twitter to help build there brand, not drive direct sales.
• The Home Depot “moonlights on Twitter to help their customers.”

In this 75-minute audio conference, CCM’s expert panel will show you the many ways companies are using Twitter to enhance and grow their business.  They’ll also guide you through:

• How to get started on Twitter,
• Best practices on building your audience,
• Key tips for creating a network that will help you grow your business,
• Need-to-know time-management tips, and
• Best of breed tweets you don’t ant to miss.

During this must-attend event, you’ll also learn:

• How Twitter is used as a marketing or public relations channel
• Corporate vs. employee tweets- pros and cons of each
• When to respond to tweets and how to be a good listener
• How to use Twitter to connect with customers and build brand awareness
• How to craft a Twitter sales alert
• When and why to share (human) employee stories
• How many tweeters should be assigned to post at your company
• How and why to tweet questions
• Beyond self promotion— how advice, photos, blog urls boost business
• Social media rules that you should apply to Twitter
• Where to find essential guides and resources to get started

Featured Faculty:

Joel D. Warady, Principal, Joel Warady Group

Joel D. Warady is Principal of Joel Warady Group, a Marketing, Social Media, and Business Growth consulting firm based in Evanston IL, USA. Mr. Warady is a former owner of a US branded CPG company that at its peak had its products sold in over 17,000 retail locations throughout the US. Academically, Mr. Warady has served as a guest lecturer in the MBA program at Benedictine University, and has been an adjunct professor at the University of Illinois at Chicago. He has also taught in the International Business program sponsored by the State of Illinois and Bradley University.

Internationally, Mr. Warady is respected as a marketing and social media expert, speaker, and advisor. In his various businesses, he has been responsible for negotiating business relationships with companies throughout South and Central America, Europe, the Middle East, and the Far East. He has spoken on the subject of digital marketing, marketing trends, and social media to individuals and groups from Singapore, France, India, Austria, Turkey, Italy, Taiwan, China, Australia, Norway and the UK, as well as speaking to numerous groups and companies in the US. Currently he acts in an advisory capacity to numerous start-up companies, and is Chairman of the Board of EnJoyLife Brands, LLC, in Chicago and sits on the Board of Directors of ProCare Ltd. of Helsinki, Finland.

Mr. Warady has spent 31 years in a marketing capacity in the retail, publishing and CPG industries, including 6 years at a major supermarket chain, 15 years developing a CPG company resulting in sales that exceed $30 million (USD), and over 10 years as a marketing consultant and speaker.

MONEY-BACK GUARANTEE:

We're so confident you'll get what you want out of this conference that we'll refund every penny if you're not completely satisfied. No questions asked! It's 100% risk-free!

Pricing:

Unable to Attend?  Order the CD!
Your CD recording includes the complete audio conference presentation, audience Q&A and presentation materials.

APPROVED FOR RECERTIFICATION CREDIT:

HRCI - Receive 1.5 recertification credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

Each CCM event presents a variety of information and is presented for each organization to develop its own approach and methodology.